There is a reason you have started a campaign on HopeFundMe. Maybe your best friend was recently diagnosed with a disease, or you are trying to raise money for your son’s Boy Scout troop. Each campaign has its own unique and compelling story. The best way to get people to connect with your cause is to tell this story. Make sure that it’s clear to your audience why are you raising money and what this cause means to you. Don’t be afraid to get personal – potential donors and supporters love being able to relate and understand why you’re raising money and where their money is going. Also, a picture is worth a thousand words, so think about adding photos and creating videos for your campaign page.
Making successful fundrasing was never easy
When starting your campaign, it’s important to recruit your inner circle. Behind every great campaign are family and friends who are passionate about sharing your story!
Email is a great way of sharing your campaign with friends and family. Make sure to customize your message to each person, and remember to make them feel connected to your story and passionate about helping you raise money.
Social media platforms like Facebook, LinkedIn, Twitter, and Instagram are powerful tools to help spread your story. Think of your social media campaign as a chain reaction–as you share your story, your friends and family will start to share it, and their friends and family, and so on.
Your family knows your past and present, successes and failures. As you launch your HopeFundMe campaign, you will form a new family, made up of your supporters, donors, and advocates. Keep your new family up to date on how your campaign is going and any good (or bad) news you have to share with them. Make sure to take advantage of the blogging feature we have built into your campaign page, which makes updates a no-brainer.
Local news outlets are always looking for compelling stories to cover. Whether or not you feel like your story is “newsworthy,” don’t be afraid to reach out to local reporters and tell them why they should cover yours.
Since reporters typically spend no more than 15 seconds deciding whether a story is worth their time, make sure to keep your message short and to-the-point. To find a reporter’s email or Twitter handle, browse the About Us page of your local newspaper or new channel’s website.
Try to combine your online fundraising with offline events. Offline event ideas include but are not limited to, a walk or run, a dinner, a sales event, or a service event. Also, don’t forget to cover the success of your offline events! Post photos from the event online and inform your audience about its success – offline donations can be tracked within your HopeFundMe campaign as checks/cash. Also, consider getting local news reporters to cover the event.
Take time to sit down and think about what you hope to achieve through crowdfunding. How much money are you hoping to raise? How many supporters do you want or need behind you? How much time do you have to devote to your efforts?
Make sure to set realistic goals that you are confident you can achieve. If you are having a hard time achieving your funding goal, don’t stress! At HopeFundMe, every campaign is able to keep its funding–whether you reach your target or not!
Once you have success, make sure you raise your funding goal and share with your supporters your new target amount! And remember–your campaign’s end date can be changed and extended as many times as you’d like.
Sometimes people are more willing to give if they know that they are going to get a little something in return. Try using campaign incentives where contributors get something in return for certain donation values. Get creative! – certain campaign incentives can motivate people to give even more money.